One smart campaign, one strong funnel that's enough to take a brand from unknown to unforgettable. This program teaches you to run performance marketing campaigns end-to-end: Meta Ads and Google Ads, pixel tracking, custom audiences, and AI assisted targeting and ad copy — the exact skills real performance marketers use daily.

What You'll Learn:

- Set up & structure Meta Ads campaigns end-to-end

- Install Meta Pixel & build custom/lookalike audiences

- Run Google Search, Display & Shopping campaigns

- Write AI-assisted ad copy & set up ad extensions

- Track conversions and optimize using AI tools

Curriculum:

Module 1 – Meta Ads Foundations & Campaign Setup

Module 2 – Meta Ads Tracking & Audiences

Module 3 – Google Search Ads (SEM)

Module 4 – Display, Video, Shopping & Portfolio Project

Who Can Join: Students, Marketing Professionals, Business Owners, Career Switchers